“Making Foreign Less Foreign”

Moderator: Jennifer Cooke, Manager, Inclusive Trade and National Lead, Women in Trade, Export Development Canada

Sponsored By: Export Development Canada

Learn how you can increase your company’s profitability, productivity and innovation through exporting. As a key sponsor for EXCELerate 2021, Export Development Canada is proud to present this session highlighting the benefits for your company of exporting. The session will explore strategies and tips on how to overcome common barriers such as finding new customers, accessing market intelligence and getting the working capital you need to finance your export business.  You will also hear first-hand from highly successful entrepreneurs who will share their inspiring stories, lessons learned, and practical tips for success.


  • Angela Hofmann, President, World Strategies, LLC
  • Dr. Dionne Laslo-Baker, Founder, DeeBee’s Organics
  • Kim Ades, President and Founder, Frame of Mind Coaching & JournalEngine Software
  • Norma Biln, CEO, Augurex