Ashifa is a local Vancouverite who graduated from UBC with a Bachelor’s degree in Science. After working in the Real Estate market for a number of years, she moved to Ontario to pursue her interest in Procurement.

Ashifa has over 20 years in procurement at such companies as Synnex, American Express, Pfizer and TELUS. Ashifa started at TELUS in 2010 as a Strategic Sourcing Manager and was promoted to Director Procurement in 2013. Her team manages approximately $3B in annual spend in marketing, real estate, mobile technologies, human resources, customer premise equipment, supply chain operations, finance, travel and most recently, home security. While at TELUS, Ashifa has won the Passion for Growth award and has been nominated for Diversity Champion, Distinguished Leader and Chloe awards.

Ashifa is a strong believer in giving back to the community and involves her 12 year old daughter in participating in annual TELUS cares days as well as volunteering for activities within her community.

Ashifa is involved with organizations such as WBE, CAMSE, CGLCC and GroYourBiz, where she enjoys supporting people of diverse backgrounds to achieve their business goals.