Consistently drawn to aligning goals – brand, user experience and financial – Catherine has spent her career moving viable products and services out of the lab and into the world. Her broad cross-industry perspective comes from senior strategic commercialization and marketing roles throughout various sectors: technology, wireless, professional services, sport and fitness wearables, environmental, aboriginal wellness, oil and gas, agriculture, and not-for-profits. Intently focused on sustainable and scalable revenue strategies, Catherine has been immersed in the dynamic world of product innovation, market viability, readiness, positioning and profitability.
Catherine’s company, Tēlōs Enterprises, is driven to take companies and the people who lead them to their ultimate goal – aka their tēlōs (tee-loas). She serves as a champion for businesses intent on increasing adoption and profitability for new or mid-size ventures. Strategic growth foundations for products and services that serve an identified need are at the core of the Tēlōs ‘concept to consumer’ commercialization offering.
A life-long community contributor, Catherine intentionally engages with local and international initiatives and is a zealous mentor to new grads. Three ‘wiser-than-me’ children taught Catherine that life and business are not mutually exclusive and that we must always strive to live above the joy line.