Celso Afonseca

With over 20 years of experience in Client Services and Account Management, Celso is a persuasive and diplomatic partnership professional with an entrepreneurial spirit, who brings passion for growing business and delivering exceptional client satisfaction. His strong analytical skills and collaborative approach to building client relationships, delivers new opportunities for winning partnerships.


  • Represented Roots Canada at the 2006 Winter Olympics in Torino, Italy in a sales and product knowledge capacity. His work with the United States Olympic Committee was recognized with a letter of acknowledgement from the USOC, for our success in making the 2006 program a profitable and effective marketing initiative.
  • Appointed as part of a select team to lead in the transition of Sony DADC’s operations from Canada to the United States. Played a key role in restructuring client services to reduce costs by 60%, improve forecast accuracy by 30% and reduce inventory by 20%.
  • Nominated by the Managing Director, to represent Sony DADC Canada at the company’s North American Leadership Academy, as part of an initiative to reward top leaders within the company and continue their development.