Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), She’s a Marketing Strategist who helps service providers to the F&B industry reposition their marketing message to successfully intercept more ideal F&B clients.

In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a successful entrepreneur, the author of Gentle Marketing: A Gentle Way to Attract Loads of Clients, a speaker featured on major television networks such as ABC, NBC, CBS, Fox, as well as a writer in the National Post, and the Ottawa Citizen.