Frida Owinga is the Founder of PassionProfit in Nairobi, Kenya, Frida is a leader in building thriving businesses to reduce poverty and create employment and economic growth. Through practical mentoring and coaching sessions, PassionProfit provides small and growing business the skills and tools to create, manage and grow successful world class organizations so that they can create jobs and reduce poverty. Featured in a candid book about women doing business in Kenya, Frida offers insight in differences between the USA and Africa.